Browns Brook Street: Marketing Collection Form Privacy Notice

We are Browns (South Molton Street) Limited (“Browns”, “we”, “us” or “our”) and we are committed to protecting our customers’ privacy. You have provided us with certain personal information about yourself during your recent visit to our Browns Brook Street boutique, which potentially includes your name, email address home address, gender, phone number and date of birth. This privacy notice sets out how we use this information and who it may be shared with.

We are a company registered in England and Wales (Company No. 06887728), with its registered office located at The Bower, 4th Floor 211 Old Street, London, EC1V 9NR, United Kingdom. Our ICO registration number is ZA098442 (the ICO is the UK’s data protection regulator) and you can access its ICO notification here.

  1. WHAT DO YOU USE MY INFORMATION FOR?
    To provide you services and the Website, including to allow you to order and receive products using our Website, administer your account and to optimise your experience we need to use the information that we collect in a number of different ways.

    We also use the information for marketing and advertising purposes. Where you have told us you would like to receive marketing communications or when you have made a purchase using our services, we and our partner boutiques will use your personal information (including your name, email address and address) to occasionally send you updates, news, and offers via email, post, or other forms of media. We may use your information (including supplemental information received from partners that we append to our existing customer information as described below), to tailor these messages to you. You may unsubscribe from email marketing communications by modifying your preferences in your account’s profile management section, or by following the opt out instructions in the promotional emails we send you.

    We use third-party service providers to serve advertisements most relevant to you across your different devices and on our own and others’ websites and mobile applications. In addition to the information about your visits to our website or usage of our mobile application, our service providers may also use the information about your interactions with other websites or applications to target advertisements for products available from Browns. For information about opting out of targeted advertising and controlling the use of cookies, please see the cookies section of this Privacy Policy.

    We also carry out research, analysis, and surveys on your use of our Website, and views. We keep tracking of your spend on our Website to see if you can benefit from our exclusive loyalty programs as the VIC customer program and Access. Finally we use your information to confirm your identity and perform credit checks or anti-fraud checks, in order to ensure your, and our, financial security.

    Please note that we do not sell your information without your consent (whether your name, address, emails address, financial information, or otherwise) to any third party.

    Please scroll down to find out the detailed purposes for which we collect your information, what specific information is collected and the legal basis for which we purpose that data.

    Processing Purpose Types of Data Legal Basis
    To register and manage your account in our Website Name, email, password and other additional details you may wish to add in your account, like phone number addresses and gender. Performance of a Contract with you
    To fulfil the orders you make through our website Name, addresses, phone number, Order details, like the products you are buying, the size and price. Performance of a Contract with you
    To collect payment from you Payment information, which comprises the credit/debit card’s number, holder’s name and CCV – we do not store them and only transfer them to our authorized payment providers. Performance of a Contract with you
    To provide you with our customer services (including helping you to solve any issue you have with our services, updating you about any change to our terms of service, or contacting you to know how was your experience with us) Name, email, password and addresses and your contact history with us (including phone records of our conversations) Contract and legitimate interests in retaining you as a customer
    To monitor the quality of our customer services Name, email, password and addresses and your contact history with us Legitimate interests in running our business
    To administer, maintain and optimise our Website and our services Device information (such as your device IP address and device type), Cookie identifiers and browsing information Legitimate interests in running our business
    To perform fraud and credit checks and if we can do business with you Name; email; addresses; credit/debit card details; browsing history; purchase history; date of birth; gender; device information (such as IP address and device type), any national identifiers (like driver’s license or ID cards) and any publicly available information (like social media profiles or news) Legitimate interests to protect Browns and its customers from fraudulent activities and compliance with a legal obligation
    To send you marketing communications and personalised offers Name; Email; Phone Number; Addresses; Date of Birth;
    Purchase history; Browsing history and behaviour; Device information;
    Shopping preferences; Cookie identifiers; Internal identifiers; Country/Region    		 Legitimate interests to electronic direct marketing of similar products and services to that which you have acquired using our Website or, when such is not applicable, your Consent.
    Analysis of your behaviour and purchases in our Website Name; Email; Phone Number; Addresses; Date of Birth; Purchase history; Browsing history and behaviour; Device Information;
    Shopping preferences; Nickname; Cookie identifiers; Internal identifiers; Country/Region; Spent tier level and Wealth.    		 Legitimate interests in running our business and improve our Website and your experience
    Carry on enquiries and surveys on your use of our website and views Email; Device information, demographic information (including gender, country/region of residence and household income) and content of survey responses Legitimate interests in running our business and improve our Website and your experience.
    Advertising and retarget advertising Email; Cookie Identifiers; Device Information; Legitimate Interests in running our business

  2. WHO DO YOU SHARE MY INFORMATION WITH?
    To provide the Website and our services, we work with a number of carefully selected third parties. To do this, we may share your information with these third parties in the following limited circumstances:

    • Group companies for business purposes: Browns (South Molton Street) Limited is part of a larger family of companies in different parts of the world. Our group of companies, which means our subsidiaries, our ultimate holding company, and that company’s subsidiaries as defined in section 1159 of the UK Companies Act 2006, includes Browns (South Molton Street) Limited, Fashion Concierge UK Limited, Farfetch Portugal – Unipessoal, Lda., Farfetch.com Limited, Farfetch.com US LLC., Farfetch.com Brasil Servicos LTDA, Farfetch Japan Co Ltd and Farfetch (Shanghai) E-Commerce Co. Ltd (the “Farfetch Group”). We may share your personal information in order to operate our business and provide the Website and services. Rest assured, their use of information is consistent with this Privacy Policy;

    • Third party service providers for business purposes: We have subcontracted the operation of certain aspects of the Site to Black & White, a trading division of Farfetch UK Limited (company number 06400760, VAT number GB 204 0769 35). Services provided or procured by Farfetch include, but are not limited to, payment processing, customer service, hosting and delivery logistics

    • advertisers for marketing purposes: we can provide your information to our advertising and social media partners (including Facebook and Twitter, where you choose) where they require the data to select and serve relevant adverts about our products and services to you and others;

    • third parties where we are considering a corporate transaction: the Farfetch Group is always looking for new opportunities and directions in which to grow, and that may take into account Browns. This means sometimes we may consider corporate transactions such as merger, acquisitions, reorganisations, asset sale, or similar. In these instances, we may transfer your information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, your personal information may be one of the assets that are transferred;

    • to comply with legal requests: on occasion we may be required to liaise with various regulators and law enforcement agencies in a number of different countries/regions, whether as a result of law, a court order, or another legal process. Although we dispute requests wherever suitable, in some cases we may have to share your information with the regulators or law enforcement agencies. Where we consider it appropriate, and provided we are not prohibited from doing so by law or court order, we will attempt to notify you of these legal demands; and

    • aggregated information with third parties: we may aggregate your information with the information of other customers, creating a dataset of information about the usage of our Website, purchase of products, and other general, grouped information about our customers on the basis of our legitimate interest to understand the usage of our service and demand for our product. Although this dataset is aggregated and anonymised, meaning it cannot identify you as an individual, it provides a valuable insight into the use of our Website and we may therefore share it with select third parties. These parties may include providers of plugins or similar technologies to help measure traffic, our partner boutiques and other providers to allow them to better stock products, and our investors. Please note that we do not share your information with any third party advertisers or networks for the provision of third party advertising on our Website.

  3. CONTACT US
    If you have any questions or concerns about this Privacy Policy, please contact us:
    • by emailing us at privacy@farfetch.com; or
    • by writing to the Data Protection Officer, at The Bower, 4th Floor, 211 Old Street, London EC1V 9NR.

      This is without prejudice to your right to launch a claim with the Information Commissioner’s Office (ICO) or the data protection supervisory authority in the EU country in which you live or work where you think we have infringed data protection laws.”
  4. UPDATES TO THIS POLICY
    Any changes we may make to this Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back regularly to keep informed of updates or changes to this Privacy Policy.